The Management Student Association (HMJM) of STIE YKPN Yogyakarta held HMJM Charity as a form of community service on 13 June 2026 at Cangkring Beach, Bantul. Carrying the theme “HMJM Empowering Together with the Community: A Clean Nature, a Thriving Tourism,” the event focused not only on social activities but also on mentoring to support the development of the tourist area.
HMJM Charity involved HMJM members, the community and managers of Cangkring Beach, students from schools around the beach area, and members of the Institute for Research and Community Service (LPPM) of STIE YKPN from various fields of study. The involvement of these parties was part of the effort to build collaboration between the university and the community.
One of the activities was a Cangkring Beach clean-up. This activity showed concern for environmental cleanliness while encouraging the community and students to take part in looking after the tourist area.
Besides the clean-up, HMJM Charity also provided education on digital-based tourism management and mentoring in marketing and social media. The mentoring aimed to help the managers promote Cangkring Beach and increase its exposure through digital media.
The mentoring also covered tourism management administration. With the involvement of lecturers and students from various fields, the event is expected to give the managers broader insight to support the management of the tourist area.
As direct support, HMJM also provided several facilities for the Cangkring Beach area, including a photobooth gate, trash bins, and prayer equipment in the form of sarongs and mukena. This assistance was part of HMJM’s contribution to supporting the needs and comfort of the tourist area.
Cangkring Beach was chosen as the location for HMJM Charity because the area is still relatively new and needs support in developing its tourism, especially in terms of social media exposure and area development. Through the mentoring and contributions provided, HMJM seeks to help increase the potential of Cangkring Beach.
HMJM Charity is one expression of HMJM STIE YKPN’s commitment not only to carry out activities on campus but also to make a real impact on the community and the wider environment. Through activities that combine environmental care, education, mentoring, and the provision of facilities, HMJM seeks to build closer ties with the community while contributing to the development of Cangkring Beach.
